Frequently Asked Questions

What services do you offer?

Comprehensive paid search audits, strategy development, campaign planning, and ads account restructure. Please visit the Services page for more info.

Is NAJ Marketing an ads agency?

Not at all. NAJ Marketing was founded to support businesses that manage their digital advertising in-house.

What platforms and channels do you work with?

Our SEM consulting services are provided for Google Ads and Microsoft Ads. Programmatic advertising services are currently only offered to agencies, but will be rolled out to direct businesses soon.

How much monthly ad spend have you worked with?

Our independent consultant simultaneously helped agencies manage more than 50 client accounts with over $10 million in monthly ad spend. Businesses on that client list included mom and pop shops with budgets as low as $2,000 per month and major fintech organizations with budgets of nearly $1 million per month.

Will we be assigned an account rep?

Your team will have direct contact with Nea, the independent consultant and founder of NAJ Marketing.

Do you require an annual contract?

Never! We provide as-needed services and projects only. Simply get what you need to empower your team. No long-term contracts or commitments.

Do you work with businesses that are under agency contract?

Yes. Most NAJ Marketing services are provided to organizations that self-manage ads, but our comprehensive audits are extended to any business that wants unbiased analysis, insights, and recommendations on their ads account.

What industries have you worked with?

Medical and healthcare, fintech, education, hospitality, manufacturing, insurance, financial investment, agriculture, construction, entertainment, production.

What are the benefits of hiring a digital advertising consultant?

Expert input and planning are invaluable. Simplified management alone saves untold thousands by increasing ROI and reducing the time it takes to get results. Review this paid search advertising article for additional reasons why expertise matters.

When is a Google Ads audit necessary?

Top advertisers find it helpful to conduct annual or bi-annual audits even when performance is acceptable. It’s never a bad time to find hidden problems and opportunities. View the signs that you need an audit or send a message to collaborate with me.

What is the minimum ads budget for success?

No fixed minimum applies, but our consulting services are most effective when businesses can bid competitively in their industry. For highly competitive sectors like insurance and casinos, a minimum budget of $10k/month is required to qualify. *Send this question with your industry information in our online form

How long does it take?

Depending on calendar bookings, your project launch date may take 4 to 6 weeks. Once we get started, however, things move pretty fast. A small single campaign audit takes a day, but restructure planning for a large, multi-campaign account may require several weeks.

Will you setup and manage our campaigns?

Think of NAJ Marketing as an extension of your team. You will maintain control over your day-to-day advertising efforts. We provide expert tools and guidance to simplify the process for your staff. In some cases, short-term optimization support may be offered for post-audit clients.

What are your rates?

You’ll receive a proposal based on your service needs. Find out how to get started here.

Can we book you on an hourly basis?

After your initial audit or strategy project, you can schedule periodic consultation sessions to ask questions about the strategy, clarify recommendations and discuss any additional service needs.