Media Buying Strategy

Delivering strategic guidelines for stellar impact.

Media Buying Strategy

Delivering strategic guidelines for stellar impact.

Outcome-Driven Strategy & Planning Services

NAJ Marketing provides implementation-ready strategy and campaign plans based on organizations' digital advertising goals.

We know that a great strategy is step one toward a great outcome, and our expertise makes sure that first step is outstanding.

Whether it is time to launch a new initiative or refine an existing approach, our strategic guidance is built to perform—and built to scale.

Our Media Buying Capabilities

Insights & Planning

  • Competitive Research
  • Industry Analysis
  • Budget Allocation
  • Market Analysis
  • Performance Insights
  • Media Planning
  • Reporting Insights

Operations

  • Conversion Optimization
  • Demand Generation
  • A/B Testing
  • Attribution Strategy
  • Geofencing
  • Behavioral Targeting
  • Retargeting

Channels & Platforms

  • Programmatic Display
  • CTV/OTT
  • Audio & Video
  • Digital Out-of-Home (DOOH)
  • Paid Social (Meta, LinkedIn, etc)
  • Programmatic Native
  • Paid Search (Google, Microsoft)

Media Buying Capabilities

Insights & Planning

  • Competitive Research
  • Industry Analysis
  • Budget Allocation
  • Market Analysis
  • Performance Insights
  • Media Planning
  • Reporting Insights

Operations

  • Conversion Optimization
  • Demand Generation
  • A/B Testing
  • Attribution Strategy
  • Geofencing
  • Behavioral Targeting
  • Retargeting

Channels & Platforms

  • Programmatic Display
  • CTV/OTT
  • Audio & Video
  • Digital Out-of-Home (DOOH)
  • Paid Social (Meta, LinkedIn, etc)
  • Programmatic Native
  • Paid Search (Google, Microsoft)

Is strategic guidance the boost you need?

When you want pro performance, you need a pro foundation. There's a lot to consider: competitors, industry conditions, platforms, channels.

Take the guesswork out of deciding how to get the results you want.

When you're ready to execute, we also offer full-service media buying solutions..

🔹Expert-crafted foundation

Save both planning time and the costs of skipped planning with our done-for-you strategy outline.

🔹Friendly, trustworthy partner

Enjoy direct access to a subject matter expert who listens, cares, and turns vision into reality.

🔹Commitment-free expertise

Flexible, commitment-free support with a la carte service model that doesn’t eat away your profits.

🔹Launch ready plans

Professionally planned campaigns that are ready to launch and hit your performance goals.

Why Strategy Matters

Great results start with great planning. Our strategic approach aligns your goals, audience, and channels to set the foundation for meaningful outcomes.

Whether you're launching a new initiative or refining an existing one, we help you prioritize what works—and cut what doesn't.

Complete the form here or email info@najmarketing.com to get started.

Why Strategy Matters

Great results start with great planning. Our strategic approach aligns your goals, audience, and channels to

set the foundation for meaningful outcomes.

Whether you're launching a new initiative or refining an existing one, we help you prioritize what works—and cut what doesn't.

Complete the form or email info@najmarketing.com to get started.

Industry Fact:

Nielsen's research reveals that even a one-point gain in brand metrics like awareness and consideration can lead to a 1% increase in sales, emphasizing the importance of brand-building efforts alongside performance marketing.

— Nielsen

Our Other Services

Hands-on Solutions

Get expert support with strategy implementation, optimization, problem solving, and other hands-on media buying services.

Let's work together.

We would love to hear from you. Complete the form here for a prompt reply or send an email to info@najmarketing.com.